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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Cavs' Isaac Okoro Wears Custom 'Woj Bomb' Shoes in Honor of Retired NBA Reporter
The Cleveland Cavaliers took the court Wednesday aiming to maintain their unbeaten record in a clash against the Philadelphia ...
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Canvvs Unveils ‘The Day of the Jackal’-inspired Custom Nike Air Max 95
Canvvs, a British custom sneakers platform with a network of over 100 artists, Thursday debuted a limited run of 20 pairs of ...
Nike Under Pressure Following Caitlin Clark's Custom Shoe Debut
Clark rocked a pair of custom Nike Infinity Tour 2 PE’s at Pelican Golf Club. The shoes had a pink base with white and gold ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...