SHANGHAI — While embracing fashion and beauty rooted in Oriental aesthetics, many Chinese brands are now rapidly expanding their presence on the international stage. Ye Shouzeng, founder of ICICLE — a ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Experts told MarketWatch the key to connecting with Chinese customers is being willing to depart from home-market strategies and embracing local tastes.

Chinese brands, which continue to embrace technological advancements and digital transformation, are seeing high influence and competitiveness on the global stage, which is characterized by innovation ...

SHANGHAI — While embracing fashion and beauty rooted in Oriental aesthetics, many Chinese brands are now rapidly expanding their presence on the international stage. Ye Shouzeng, founder of ...

Nantong, China (ANTARA/PRNewswire)- Recently, Jiangsu Dongcheng Power Tools Co., Ltd., a well-known expert and front-runner in the Chinese power tool field, has made it onto the World Brand Lab's 19th ...

Recently Funai Electric was placed into administration due to the JapaneseTV industry now being controlled by South Korean brands Samsung and LG with Chinese brands TCL and Hisense also moving ...

Ambitious Chinese electric van brand Farizon is looking to appoint a network of franchised dealers ahead of its launch into the UK in Q1 next year. The brand, which is part of the Geely Group which ...

South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism. Join ...

Save 38% on this exclusive HexClad bundle that includes best-in-class pots, pans, wok, griddle, knives and more. $1,399 at HexClad (Save $875) 3. HexClad Hybrid 6-Piece Fry Pan Set with Lids ...