This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in modern business strategy. With advancements in artificial ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...

A well-crafted CRM strategy and customer experiences work together to create lasting relationships with your audience and long-term success for your business. We've collected some tips and tricks ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

Salesforce is expected to roll out the full version of its largely anticipated Agentforce 2.0 offering. Read why I remain ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Customer relationship management (CRM) is an essential business strategy for developing and maintaining strong client relationships. Businesses can increase customer satisfaction and retention by ...

Others will opt for a more measured strategy where they selectively automate specific tasks to complement rather than replace human interaction,” he told CRM Buyer. Cloud-based CX data firm InMoment ...