An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Conversation about monetization is so nuanced that after a decade of writing on this topic, I am still looking for meaning where there may be little to find. Essentially, what I've come to understand ...

In short, unlike CPC, where affiliates are paid per click, and CPM, where they earn based on impressions ... drive traffic for mobile CPA offers. Paid advertising through platforms like Google Ads, ...

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Kottayam: Around 56 CPM members, including four branch secretaries, resigned in Thumboly, Alappuzha, on Thursday and Friday. The members quit in protest against the lack of action taken on the ...

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...