Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent ...

Whether or not drugging-via-hydroxyzine is technically possible, this claim is still false, simply an evolution of the same urban legend that's been circulating nearly as long as the internet has been ...

SHE created one of the most well-known perfumes in the world, but not many know Jo Malone’s impressive backstory. Often ...

Perfume is the No.1 beauty category in the world and in 2025 fragrance trends are moving towards hyper personalised, niche and luxury scents.

Pop superstar Olivia Rodrigo brings her bold energy as the face of Lancôme's latest fragrance, Idôle Power Eau De Parfum ...

The Lunar New Year, a cherished celebration marking the arrival of spring and ushering in the New Year in several cultures ...

Legendary scent-maker, Acqua Di Parma, has unveiled its newest fragrance. That takes its first scent from over 100 years ago, and gives it a gentle reworking for the modern age.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

People who use the fragrance say it gets them 'loads of compliments' and nobody would ever know it's a slice of luxury on a ...