Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or ...

As far as NFL personalities that will last a lifetime, Rob Gronkowski and Drew Brees are just two of the names that come to ...

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

Are you a startup and are worried about winning success on the internet? Learn and develop a winning digital marketing ...

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and ...

Further experiments with jokes revealed that participants reported greater enjoyment from callback jokes compared with ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

The digital brand – a brand that operates 100% online. These app-based brands offer a simplified services that are targeted ...