Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

Navigating the ever-evolving landscape of e-commerce marketing presents a myriad of challenges, from optimizing ad budgets to ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Most 7-figure businesses never hit the 8-figure mark. So right now, we’re going to go over the most common steps that almost always translate into 8-figure grow ...

In the 15 years since On first offered us the chance to ‘run on clouds’, the insurgent Swiss outfit has become a major player among running’s established megabrands ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

The rapid evolution of marketing tech makes it increasingly difficult for brands to evaluate, integrate and extract value ...

Further experiments with jokes revealed that participants reported greater enjoyment from callback jokes compared with ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Key Takeaways 59% of consumers prefer buying from familiar brands, making brand awareness crucial for long-term business ...