Looking to drive sales for Jell-O and other General Mills products, a culinary marketing team came up with the recipe for ...

This is definitely a mix to keep in your cupboard for chocolate emergencies and last-minute desserts. Shop Now If you crave a ...

Make an easy dessert recipe tonight with these epic recipes with cake mix! With a few additional ingredients, including eggs, cream cheese ... Pillsbury, and Betty Crocker cake mixes depending ...

It's difficult to think of a holiday filled with more tradition than Christmastime. From the decorations to gift giving and, of course, baking, the holidays are rich in ritual and customs.

The cookbooks and test kitchen tours also sold like hot cakes. "I was lucky enough to interview quite a few women who worked for the Betty Crocker kitchens," said Susan Marks, who wrote "Finding ...

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new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

Festivals bring people together and drive the economy, they are just the right mix-like this cake mixing" -Dr Andrew Fleming, British Deputy High Commissioner, East and North-East India Debanjan ...