The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to ... this particular baking mix quite some time ago.

Years pass and the products our favorite food brands offer change, but lately we've been dreaming about this discontinued ...

But trends are cyclical, so it's possible the flavor will resurface in the modern consciousness any time now, hopefully ...

There's a problem with boxed mixes, and it's impacting grandmas' most beloved recipes. At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...