The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

Years pass and the products our favorite food brands offer change, but lately we've been dreaming about this discontinued ...

At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ounces down to 13.25 ounces. And while few people would ever argue for less cake ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...