Betty Crocker has been a baking aisle staple for decades. The brand quickly became a household name and continues to offer casual bakers a convenient, budget-friendly, and tasty way to whip up a ...

These classic-inspired sugar cookies are perfect for when you want to whip up something sweet and tasty without spending a ...

Iconic baking brand Betty Crocker has launched its latest seasonal treat in celebration of the festive period: the Cookies For Santa Cookie Kit, available now in Sainsbury’s, Morrisons, Co-Op and One ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

Now, just in time for the busiest baking season of the year, the brand is launching two new cookie mixes to make your holiday kitchen adventures easier than ever. Betty Crocker Launches Soft Baked ...