Delicious and festive, these Christmas cupcakes are surprisingly easy to make from scratch. Sweet vanilla cupcakes topped ...

Hello! In the Kitchen with Sharon this week, I have a great cupcake recipe from the Highco Wars. This group does a bake-off ...

One savvy commenter (@User3066986) shared a brilliant "upsize" trick they picked up from the Better Homes & Gardens cookbook, ...

Betty Crocker has been a baking aisle staple ... to innovate and offer specialty items such as mystery color mixes and Oreo Cake Mixes alongside its tried-and-true permanent product lineup.

My brother’s girlfriend’s 3 year old used to call it “the ugly spoon.” It had survived decades of use stirring spaghetti sauces, puddings, Betty Crocker cake mixes, egg custards, hamburger soups. It ...

There’s a problem with boxed mixes, and it’s impacting grandmas’ most beloved recipes. At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ounces ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But who is Betty Crocker?

I placed a mixing bowl on a scale, and poured a 13.25-ounce Betty Crocker Super Moist Chocolate Fudge Cake Mix in. To my surprise (delight?), the mix weighed in at 13.9 ounces (not including the bowl) ...