The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

Among the cherished treats of the past, one cake mix stands out: Betty Crocker's Snackin' Cakes Banana Walnut Cake Mix. Introduced in the 1970s, this nostalgic mix featured a rich banana flavor ...

There’s a problem with boxed mixes, and it’s impacting grandmas’ most beloved recipes. At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ounces ...

Betty Crocker has been a baking aisle staple ... to innovate and offer specialty items such as mystery color mixes and Oreo Cake Mixes alongside its tried-and-true permanent product lineup.

the maker of Cheerios cereal and Betty Crocker cake mixes, reported a 37 percent fall in quarterly profit hurt by weak demand in the United States and slowing growth in Europe and Canada.