The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

Among the cherished treats of the past, one cake mix stands out: Betty Crocker's Snackin' Cakes Banana Walnut Cake Mix. Introduced in the 1970s, this nostalgic mix featured a rich banana flavor ...

Betty Crocker has been a baking aisle staple ... to innovate and offer specialty items such as mystery color mixes and Oreo Cake Mixes alongside its tried-and-true permanent product lineup.

FROSTING MIX: Add a delicious, fat free, fluffy white frosting to your 2-layer cake. Top it off with fruit ... twist by trying tested and trusted Betty Crocker recipes HOMEMADE TASTE: The Red ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But who is Betty Crocker?

There’s a problem with boxed mixes, and it’s impacting grandmas’ most beloved recipes. At some point last year, shoppers noticed Betty Crocker cake mixes shrank (again), this time from 15.25 ounces ...

To find the best grocery-store option, I made the Pillsbury's Moist Supreme, Duncan Hines' Perfectly Moist, and Betty Crocker's Super Moist versions of devil's food cake mix. For consistency ...