While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

We’re proud to return as the sole platinum sponsor for the fourth year in a row. We hope to see more B2B and B2C brands ...

ServiceNow's acquisitions of Moveworks and Logik AI reaffirm just how serious it is about being a leader in the agentic era of CRM. But what else does the company need to do for that to really happen?

CRM, and paid media, Loftus says one of her first actions upon moving to ICONIC from a similar job in the beauty industry in New York was to implement Klaviyo. She explains that her new environment ...

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, ...

In-person sales continue to play a critical role across industries—from retail showrooms and service centres to pop-ups and ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Whether it’s [best CRM for real estate agents] or [emergency ... potential because people come to Google actively looking for solutions. Meta Ads (Facebook and Instagram) are driven by discovery.

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

PolyAI, a leading provider of AI agents for enterprise customer service, today announced the launch of its latest version of Agent Studio, the world's only voice-first omnichannel platform for ...