Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

Except in this case, it does. The findings reveal that influencer marketing has become a significant component in B2B marketing strategies, with 51.33% of campaign entries incorporating some form of ...

But here’s a dirty secret of B2B: the CFO is usually right. When you spend your budget in the wrong places, your campaigns won’t deliver results. As part of LinkedIn’s B2B Institute, a marketing ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...

In the world of B2B marketing, measuring the success of a campaign can often feel like a complex puzzle. Especially in industries where buying cycles are long and impact is hard to track ...

Download the report now to explore how a simple orange bowler hat became a powerful brand symbol, how multi-channel storytelling turned an ad campaign into a movement, and how Allica Bank secured gold ...

Critics have expressed disagreement with the game plan, as some Tories want the campaign to focus more on tariff threats by U.S. President Donald Trump. You can save this article by registering ...

Grove B2B will challenge the conventional marketing brief, move beyond business as usual thinking, and replace vanilla campaign execution ... investment planning and impact, and training and ...

Khalid Aziz is the marketing director B2B at Canon UK and Ireland. The opinion piece was first published in Campaign's sister title Performance Marketing World.

and both can more easily plan for and invest in their future," Chaoui said. One area Amex has invested in is in the virtual cards area, where it has partnered with Boost Payment Solutions to remove ...

WASHINGTON — President Donald Trump plans to sign an executive order Thursday calling for the shutdown of the US Education Department, according to a White House official, advancing a campaign ...