The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

The iPhone 16 officially goes on sale Friday. But for its earliest adopters, it arrives with a fundamental compromise baked into the deal. Put simply,

They are joined by the Apple Watch Series 10, the Satin Black Watch Ultra 2, and the new AirPods 4 and AirPods Max with USB-C.

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that will bring Apple Intelligence. New customers can get access to those features in an early version by joining Apple’s beta programme and choosing to download that update.

Apple has launched its new iPhone 16 series, which includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Through Apple's trade

A test audience will use the AI software, which will soon be avilable to buyers of the new phones that just reached store shelves.

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks on the latest iPhone coming out Friday.

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest iPhone.