Drawing on years of shopper studies, the report by Ipsos divides purchases into three categories: essential commodities, casual indulgence, and pleasurable indulgence.

Each episode features a distinct home shaped by location, lifestyle and family life, while the new season also introduces a ...

After testing TikTok and Reels-style short video feeds, the streaming platform is also expanding into video podcasts, a space ...

Before joining The Hindu, Sethi spent more than three years at Social Beat, where she last served as Associate Vice President ...

The partnership aims to strengthen the bank’s brand narrative, improve stakeholder communication and reinforce its ...

EaseMyTrip's Manmeet Ahluwalia explains what winter travel demand reveals about new-age trip planning, platform trust, and intent-driven marketing.

Goyal shared his resignation letter on LinkedIn and the board accepted it and recommended his appointment as VC and director, subject to shareholder approval.

Here's a look at how Publicis India was built through acquisitions, the work that defined it, and what its integration into BBH India signals for Indian advertising.

Roopa Badrinath of Turmeric Consulting argues that advertising must rethink hybrid work, manager accountability and trust, as ...

Led by founder Zeba Madni and co-founder Supriya Ullengala, the agency operates as a platform for brand strategy, influencer marketing and creator development.

Sharma will oversee the development of the platform's AI systems used for story ideation, drafting, editing, emotional toning ...

Poddar will focus on refining Reaviva’s brand positioning, strengthening go-to-market efforts and building marketing systems ...