We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to ...

With strategic planning and execution, retailers can make the most of the holiday rush, fostering both immediate sales and ...

Build a more connected, engaging narrative by fostering consistent engagement throughout the year, as opposed to just ...

Quality user experience can boost brand legitimacy and reputation, improve search engine optimization performance, and solve ...

As we look ahead to the rest of the holiday shopping season, customer retention is front of mind. As retail has become an ...

The company behind Reebok‘s operations is laying off employees in the brand’s footwear business as it reworks its licensing ...

Here’s how you can refine your email marketing strategy to connect with consumers and maximize your impact this holiday ...

Building a robust fraud prevention program is a journey, not a race. Focus first on the patterns that matter most: ...

Millennials and Gen Z represent a significant portion of today’s consumer base, and their shopping preferences are shaping ...

By handling routine queries instantly, AI customer service agents reduce customer wait times and free up human agents to ...

For brands struggling to connect with Gen Z consumers, the evidence is clear: gift guides and influencers, including nano and ...

According to insights from Mastercard SpendingPulse™, U.S. retail sales excluding automotive were up 3.4 percent on Black ...