Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

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LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad costs and improve response in this workshop with ad expert AJ Wilcox, host of ...

Career Development - Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Subscriptions have undergone a notable shift: Rising prices have become the norm as inflation, supply chain disruptions, and increasing operational costs have pressured companies to adjust their ...