In the year of 2024, Singaporeans were searching for sporting events, Taylor Swift and the latest toy craze - Labubu. This is ...

Artificial Intelligence (AI) is revolutionizing the marketing industry, offering both opportunities and challenges for ...

Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of ...

With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

Omnicom has initiated a US13.25 billion all stock deal to acquire Interpublic Group, according to statement seen by MARKETING ...

Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global ...

Innovative OOH advertising solutions such as SkyWalk allows OCBC to reach the right people in an efficient, cost-effective, ...

Responding to increased cybersecurity threats and significant financial losses from scams in Singapore, Singtel has ...

With Black Friday and Cyber Monday just around the corner, tech enthusiasts are gearing up to grab the latest and greatest in ...

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party ...

Everyone needs a glow-up now and again to spice up the mundanity of everyday life. For companies, that means rebranding their ...

Lazada Singapore is taking Squid Game to the homes of consumers in its latest 12.12. campaign. Titled "Lazada 12.12. All out ...