ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach ITV ...
In 2025, advertisers will increasingly adopt new measurements, including attention, carbon, creative effectiveness, and look ...
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity ...
Accompanying the launch of The State of Brand Data and Tech Maturity in APAC, we speak to Vincent Niou, founder of Skeleton ...
As we look back on the launch of Relative Advantage Unblocked, it’s clear that 2024 marked a turning point in how the media ...
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering ...
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has ...
News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple ...
Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of ...
Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger ...
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership ...