Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Macy’s partnered with NBCUniversal (its usual publishing partner for holiday content) on a new half-hour-long streaming ...

Mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga.

Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those ...

Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Experian joined the ad tech consolidation parade ...