While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

Whereas most creator-led brands prominently feature their founders in their marketing in a bid to drive sales among their ...

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

Here are the executive moves you need to know this week.

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Inside the convenience store marketing wars—food is new battleground as chains shift ad approach Convenience stores are ...

The ad business rebounded in November with a strong gain of 2,200 jobs, but the U.S. unemployment rate rose to a four-year ...