Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

This will help remove build-up from your hair and lift dull color so your strands should look a bit brighter. Lightening your hair at home without bleach is not worth the money you save if you ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...