Add Yahoo as a preferred source to see more of our stories on Google. For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty ...

Add Yahoo as a preferred source to see more of our stories on Google. A new study published in the journal Pediatrics this month, the first peer-reviewed paper of its kind, found that skin-care ...

From bubblegum cleansers to Sephora Barbie to kid-fluencers promoting viral brands, the skincare industry is cashing in on the so-called "Sephora kids" trend, named after one of the trendy cosmetic ...

In Oct. 2023, the TikTok account Garza Crew posted a video with their young daughter doing a GRWM routine using the skincare line Drunk Elephant. Negativity flooded the comment section, with people ...

Get-ready-with-me videos saturate social media feeds, targeting young girls with multi-step skincare routines where popular brands partner with kid-fluencers to create viral skincare products. The ...

If you have any tweens in your life and you've been anywhere near the internet the last year, you've probably heard about so-called "Sephora kids." These are middle schoolers, all around 11, mostly ...

Forget pitching tents — beauty-crazed babies may be pitching a fit. Summer camps are counting skincare cosmetics as contraband this year, denying “Sephora kids” the luxury of lathering up in luxe ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

California introduced a bill in February that, if passed, would ban minors from purchasing anti-aging beauty products in the state. This is the second time the bill has been introduced, as it did not ...