Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

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Taylor Swift and Kansas City Chiefs star Travis Kelce enjoyed some quality couple time ahead of the highly anticipated Super Bowl LIX. Before the Chiefs faced off against the Philadelphia Eagles, the power couple squeezed in a date night in New Orleans. Eagle-eyed fans and the media spotted the pair walking to an uptown restaurant in the city.