Marketing’s best kept secret, says Joelle Mullin of Awin UK, is affiliate marketing, a channel that’s outperforming the rest ...

According to research marketplace Kantar, brands such as Aldi and Cadbury are reaping the rewards of committing to the same ...

Propeller Group’s Louise Watson says that good coverage is good – but good coverage with smart strategy behind it is better.

Ad agency Dude created the campaign, which will run in Shoreditch and Clapham in London and Piccadilly in Manchester.

With times being tough globally, should brands be embracing humor to sell products and services? In the first of a new ...

Since the beginning of the programmatic era, audience targeting strategies have focused on segmenting users based on identity ...

Social media can still drive real growth in gaming - if - brands prioritize attracting new viewers explains Superdigital’s ...

Brian Collins, the chief creative officer and co-founder of transformation consultancy Collins, has had a long career in design and, before that, advertising, which led him to share pearls of wisdom, ...

Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...