In-store sales grew by 5.7% year-on-year in the period, while online sales grew marginally by 0.6%. The overall proportion of ...

The podcast company known for its ‘Rest is…’ series is investing in its brand with a fresh identity and first-ever ad as a ...

There are now just four campaigns left in the running to be crowned Marketing Week readers’ campaign of the year. The ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

As search changes, marketers must re-evaluate their relationship with content if they want to use it effectively and convert ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...

It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

Listen to any number of LinkedIn armchair commentators and you will believe brand purpose is well and truly dead. Consumers ...