Influencers also play a significant role: 38% of travellers have booked a trip based on an influencer’s recommendation or ...

The campaign by St Luke’s includes three 20-second films. by Marianne Calnan ...

As 2024 unfolds, internet culture has seemingly seeped deeper into the mainstream, with viral memes and social media trends ...

To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...

In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...

Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...

At the Association of Online Publishers (AOP), we’re constantly working behind the scenes to foster agency-publisher collaboration and cooperation. But if you’re working nose to the grindstone, you ...

“There were almost too many good people doing brilliant things – it feels quite hard not to reward everyone,” said Satin Reid, COO of EssenceMediacom UK, and co-chair of the judges for the second ...

John Wren and Philippe Krakowsky speak to Campaign.

Gloves of the North Face kind feature in the JD Sports ad. The warm clothing’s one of few things linking this ad to Christmas ...

Agencies from IPG, Publicis and Accenture Song are competing for different markets. by Lucy Shelley ...