Credits: Bhanu Garg We’ve moved from the era of innovations to the era of consumption. This is of course a broad ...

Marketing: Connected identity, integrating consumer data across platforms, empowers businesses to personalize customer ...

While online allows for deep consumer insights, agile experimentation and meaningful engagement, offline channels like TV and ...

The sixth edition of ETBrandEquity's DigiPlus Awards, which recognise brilliance in digital marketing, witnessed a total of ...

US hotels and travel companies are experiencing a surge in Indian tourists, compensating for the decline in East Asian and ...

Quantum supercomputing AI is changing marketing. Google's Willow is leading this change. It processes data very fast. This ...

The Spaniard's team is concerned the tie-up could hamper competition in broadcasting and streaming markets by drawing two ...

With over two decades of experience, Mukherjee brings unparalleled expertise in technical architecture, system performance, ...

At the ETBrandEquity’s DigiPlus Fest 2024, Meeta Gupta, lead associate account director, client development, The Trade Desk, ...

From talking about replicating the trust the bank manager had in a physical branch in an online era, to dealing with a set of ...

Deepfakes, AI-generated synthetic media, are rapidly evolving, posing both opportunities and risks. Initially a laborious ...

At ET BrandEquity’s DigiPlus Fest 2024, Karan Bedi, director and head of Amazon MX Player, delivered a lead talk on the topic ...