The Galaxy S25, S25+, and S25 Ultra all feature rounded corners and minuscule bezels, but the real standout is the “cross-app AI” agent.

Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Samsung Galaxy S25 Ultra isn't about groundbreaking hardware upgrades but rather about software additions and making AI more contextual.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

If you’ve been holding off on upgrading your Samsung device to the latest Ultra variant, this may be the generation to start paying attention. The Samsung Galaxy S25 Ultra is the lightest it’s ever been while promising significant gains in performance,

Here's a closer look at the Galaxy S25 lineup's new AI tools.

The Samsung Galaxy S25 and Galaxy S25 Plus aren't groundbreaking by any means, but the refined design and functional AI features might be all that's really needed.