Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

After speculations over its return in the Winter session of the parliament in December, the Chinese fast fashion brand Shein has marked a return in India. This came to pass courtesy of the retail arm of one of the most consequential conglomerates in the country,

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,