“I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31 dollars…” he wrote on the post that has almost 7 million views. One person commented, “That's just blue Kool-Aid with Gummy Worms on top,” while another quipped, “It better be bottomless for $31.”

Once again, AMC Theatres has gone viral over an eyebrow-raising product tie-in; this time, for the highly-anticipated release of Beetlejuice Beetlejuice last week. And much like the titular antagonist of the horror-comedy sequel,

A blue drink in a generic plastic cup to enjoy at the movie? That'll be $31 please! A Beetlejuice Beetlejuice promotional drink at AMC Theatres' is getting attention on social media for its seemingly exorbitant price.

The theater chain is offering a specialty alcoholic beverage at its locations. However, it's getting exposure for an unappealing reason.