Adidas seals turnaround year with strong 4th-quarter sales

Adidas Exceeds Profit Guidance After Sales Jump in Fourth Quarter
The German sporting-goods company said its operating profit climbed to €1.34 billion last year from €268 million in 2023.
Adidas seals turnaround year with strong fourth-quarter sales
Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and profitability for the important holiday shopping period, sealing a successful turnaround year.
Adidas seals turnaround year with strong quarterly sales — after Kanye disaster
The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, bruised by cutting ties with disgraced rapper Ye, formerly known as Kanye West, leading to the abrupt ending of its lucrative Yeezy shoe line.
Adidas Reports Fourth-Quarter Sales and Profitability Gains
Adidas reported sales of 5.956 billion euros ($6.2 billion) for the quarter, up from 4.812 billion a year ago. For the full year, Adidas said revenue was up 12% in currency-neutral terms, hitting 23.683 billion euros ($24.7 billion). Profitability improved with the gross margin rising by 3.3 percentage points to 50.8%.
Adidas Profit Jumps After Strong Sneaker Sales in Holiday Season
Adidas AG reported better-than-expected results amid the sustained boom for retro sneakers like the Samba and more sales from its shrinking stockpile of Yeezy footwear.
Adidas Sees Strong Finish to 2024 With Revenue and Profit Surge
Adidas wrapped up 2024 on a high note with better-than-expected results in the fourth quarter. According to the German athletic company's preliminary results for Q4 2024, Adidas saw revenues grow 24 percent in the period to 5.
adidas AG shows 19% revenue growth in Q4
Buoyed by better-than-expected preliminary Q4 results, shares of adidas AG (ADDYY, ADDDF) were nearly 5% higher on Tuesday, ...
Adidas Makes A Big Push Into The Pickleball Market With Staksrud Sponsorship
An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their ...
Adidas Says Operating Profit Rose Five-fold In 2024
Adidas on Tuesday said that its operating profit jumped five-fold last year, as the German sportswear giant moves past a crisis triggered by its split from musician and entrepreneur Kanye West.
Adidas Is Selling $110 Women’s Basketball Shoes for as Low as $50, and They’re Going Fast
Another adds: "Got a lot of compliments on the design and style. Can't wait for my next purchase!" ...
Adidas Q4 Preliminary Revenues Up 24%
Based on preliminary unaudited numbers for the full year of 2024, the company's currency-neutral revenues were up 12%. In euro terms, revenues increased 11% versus the prior year and reached €23.683 ...
Adidas profit surges five-fold as it moves past Kanye West split
Adidas’ operating profit jumped five-fold last year as the German sportswear company continues to move past the turmoil from ...
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EXEC: Adidas Preliminary 2024 Report Reveals Double-Digit Growth to €23.7B
Adidas is reporting that preliminary 2024 fourth quarter currency-neutral revenues increased 19 percent year-over-year (y/y).
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This Futuristic New Adidas Sneaker Is Getting Buzz on Social Media
One such example is the new Adidas XLG MTW, a sneaker that's been generating considerable buzz on social media but appears as ...