"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

THIS WHOLE YELLOW Pages thing bugs me. If you’re a Yellow Pages ad sales rep, you probably won’t like this column, so I’d recommend you turn the page or go make a sandwich. If you’re a contractor, ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

Aptas, Inc. announced that it has been selected by Dex Media, Inc., the official directory publisher for Qwest Communications that operates under the market brand QwestDex, to provide technology that ...

On the cover of a recent issue of a leading advertising trade publication was a two tiered ad that showed a picture of a television ad on the top, which causes people to "love" products, and a picture ...

As AgentInsider™ (the auto and homeowners online insurance lead program - www.agentinsider.com) becomes a familiar part of an insurance agent’s marketing mix, the traditional avenues of advertising ...