To the outside observer, the "yami kawaii" subculture of Japanese fashion can be unsettling, disturbing. It brings together the cute pinks and pastels of more mainstream "kawaii culture," but then ...

We all know Yami Gautam as the celebrity brand endorser for a fairness brand. Fair, flawless with lovely doe shaped eyes and just the right amount of zing, Yami perfects the brand image to the T. With ...