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"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If there’s one beauty trend to know ahead of the fall 2025 season, it’s this: Eye shadow is back! And no, ...

When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

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The return of light blue eye shadow is also part of a broader trend: the rise of “ethereal makeup.” Makeup artist Sophia ...