The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of ...

In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...

One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than 1,000 stores—and rumors of ...

Answer: Referral marketing is the art of getting people, who may not even be your customers, to refer your product or service to other people, typically their friends or acquaintances. Viral marketing ...

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

The video went viral after a content creator named Ayush shared the video wherein he was attempting to learn the names of ...