As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of Strategic Communications & Marketing minimum requirements. To create the most ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

Heartland Video Systems, a video systems integration and consulting firm, has hired Joe Turbolski as the new marketing manager and sales. In his new role at HVS, he will be … The post appeared first ...

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, ...

Videography services are available free of charge to UW Personnel for external marketing and recruiting purposes. For educational or lecture video projects, a list of freelance videographers can be ...