A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

How important is a logo for your company? It’s more than just a label: That's for sure. It's the face of your brand, a way to draw in new customers and appeal to your viewers, a way to make promises ...

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. The Fast Company Executive Board is a private, fee-based network ...

If you want a professional-looking logo for your business or blog but don’t have enough money to pay a graphic designer – or time to learn how to make it yourself – you’re in luck. In 2024, much like ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...