The Nebraska case stands as a potential precedent-setting event for an industry adjusting to this new system ran by the College Sports Commission. Matt Harmon and Justin Boone breakdown every fantasy ...

dricus-du-plessis-vs-sean-strickland-ufc-312-pre-fight-press-conference-faceoff You can find some tools or traits to like, but when you get beyond Mendoza, the 2026 NFL Draft is filled with a litany ...

UFC CEO Dana White may still have control over the production of events, but there are some aspects of the new Paramount+ era he has to try and find a happy-medium about. One of those is the immense ...

Check out the best photos from Justin Gaethje's unanimous decision win over Rafael Fiziev at UFC 313 at T-Mobile Arena in Las Vegas. (Photos by Stephen R. Sylvanie, USA Today Sports; MMA Junkie; UFC) ...

A before-and-after image showing how lucrative ad logos in the UFC Octagon can be swapped out between brands, in this case, a wine company for a tire company. After 18 months of testing, combat sports ...

UFC star Dustin Poirier got to flex his acting chops in a new Bud Light that just aired less than two weeks out from his fight with Islam Makhachev at UFC 302. One of the most popular fighters on the ...

Uniquely, different English and Spanish versions of the ad were created. The Spanish version features Mauricio Pedroza and SportsCenter anchor Jorge Eduardo Sanchez instead of Briscoe. The concept is ...