And improving the user experience in relation to ads is more nuanced, which is where tracking key performance indicators (KPIs ... Ad duration is the time from when the ad appears to when it is closed ...

Because measuring the success of your KPIs requires close measurement of your recipients' user journey, you'll need a close working relationship with your analytics and email development teams to make ...

Another is the percentage of patients who remain on treatment over time, which reflects adherence ... How do you decide which KPIs to track? Adeola Joseph: The key is aligning KPIs with program ...