But that step can be easily derailed without strong leadership commitment, a solid change management ... These metrics provide data points to help assess whether the company's innovation engine is on ...

channel management, and strategies for the year. Unfortunately, most teams end up tracking outmoded metrics that don't pertain specifically to Marketing's key performance indicators (KPIs), or that ...

For the CIO assembling an analysis package that enterprise leaders can use to glean IT’s impact on transformations and operations, metrics minimalism is key. Avoid clutter and confusion to ...