For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in ...

Were you a Toys 'R' Us kid? Whether you were spoiled with toys from the retailer or only went to Toys 'R' Us as a special ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys R Us is coming back to life — this time, as a haunted house full of the undead. An abandoned Toys R Us store in Queens, New York, is the site of a 50,000-square-foot haunted house ...

Toys 'R' Us has filed for bankruptcy protection in the US and Canada as it attempts to restructure its debts. The firm was once a dominant player in the US toy market, but has struggled against ...

The last two Toys 'R' Us stores in the US have reportedly closed, bringing to an end a two-year effort to re-establish the onetime behemoth's retail footprint. The Toys 'R' Us brand, purchased in ...

Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. Sora is not yet publicly available, but the toy company's creative agency, Native Foreign, has "alpha ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...

Toys “R” Us has launched a new iPhone application that integrates QR codes and content such as videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty ...

For every photo shared using the hashtag, Toys “R” Us will donate an additional toy, or the equivalent cash value, to the Marine Toys for Tots Foundation, up to $150,000. Toys “R” Us is ...

Toys "R" Us Canada says it is closing five Ontario stores and revamping several others as it works to "optimize" its business.