The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.

Titleist’s AVX golf ball fits a very important niche in the marketplace. Players who want to play great golf and play a urethane cover golf ball, but maybe don’t have the speed to maximize one of ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

Three months after Titleist’s entry into the mini driver space made its Tour debut, it’s ready for retail. The GT280 mini driver marks Titleist’s first offering in the quickly expanding club category ...

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-year validation period across professional ...