But, let it be known: For three minutes per day, each night from 11:57 to midnight, the commercial ads are replaced by public ...

Times Square ball drop ceremony featured the performances ... Adolph then learned about an iron ball drop tradition at the downtown Western Union Telegraph Company building. This led to the ...

Spectrum Reach has struck a deal with Rudin to secure a roughly 11-year lease at 3 Times Square in Midtown, Manhattan.

Midnight struck in New Zealand 18 hours before the ball dropped in Times Square. Auckland was the first major city to celebrate, with thousands thronging downtown or climbing the city’s ring of ...