B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing differs from business-to-consumer ...

Title targeting is often synonymous with LinkedIn marketing. Although B2B professionals might be active on LinkedIn, few are likely to be checking the site all the time (unless they are job hunting).

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, ...

B2B marketing companies do just these as they ... lowering down marketing costs because there is already a specific target market involved. Digital sales channels can also be available 24/7 ...