The In a Snap app launched this month and is playing a key role in the retailer’s back-to-school marketing campaign, with the app featured in ads for Target’s Room Essentials brand that are ...

Mobile has played a big role in back-to-school initiatives over the past ... mobile-optimized email or in-app push notification mobile marketing campaigns, whether scheduled or geotargeted ...

the number of Students shopping BTC has declined The 12-17 year old guest segment has the lowest brand affinity of all segments Target is uniquely positioned among competitors Because our scope was ...