Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray.

The company sells clothing under eight different brands and sponsors surf events around the world. Boardriders was formerly known as Quiksilver, and still sells clothing under its original name.

World Surfing Champion Shaun Tomson has relaunched Instinct. An iconic brand of the 1980s surf clothing boom, the brand started in Tomson’s native South Africa, where it quickly gained traction ...